Football and power

Sport has always been a powerful political tool, but the hundreds of billions being splashed in the Gulf is changing how we think about football forever.

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Many in the west accuse Gulf nations of sportswashing when they spend big on major events — so, what will they say about World Cup host Australia?

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Sportswashing’s goal is to distract from a nation’s dark deeds but it can corrupt the sport in the process.

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FIFA is proud of its hugely successful 2023 Women’s World Cup, but momentum could evaporate if issues around pay and player safety aren’t properly addressed.

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While the media paints sportswashing as evil, more research is needed to evaluate whether it is really changing attitudes on the ground.

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Fans care about their clubs’ accomplishments more and if new owners can pour in big money to achieve this, then all is good.

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