Greenwashing

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In the era of AI-generated news, readers value trust over customised content

The future of AI in journalism will depend on a balance between benefits and risk, and raising audience comfort, trust and news literacy.

Governments are hiding data, threatening democracy. Here’s how it affects you

From being custodians of public knowledge, governments are turning to architects of manufactured ignorance. Amid disappearing evidence, citizens are struggling to hold power to account

AI and the news: How it helps, fails, and why that matters

AI is reshaping the news ecosystem in the fields of search, fact-checking and personalised feeds. If used well, it can support journalism and strengthen democracy.

Greenhushing: what is it and why do companies do it?

Greenhushing is when companies keep their sustainability credentials secret. It’s becoming more widespread and this is why that matters.

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Greenwashing raises red flags with Indonesian consumers

Consumers including millennials choose carefully, increasingly aware of deceptive environmental claims by businesses.

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A journey to the dark side of greenwashing

There is a fine line between green marketing and greenwashing but some practices are clearly dishonest and deliberate.

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How brands can exploit green certification

Brands and businesses may be tempted to exploit certifications to garner a larger market share at the expense of integrity.

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Friend or foe? The problem with AI and greenwashing

Artificial intelligence is a double-edged sword which can help both enhance transparency or perpetuate false claims on sustainability efforts.

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Fashion greenwashing: A deceptive trend

The fashion industry faces huge sustainability challenges. But the bigger challenge is for consumers to work out who’s genuine and who’s not.

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Washing away greenwashing

The deceptive practice undermines genuine efforts by industries and individuals to achieve the 2050 net zero target.

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In the era of AI-generated news, readers value trust over customised content

Governments are hiding data, threatening democracy. Here’s how it affects you

AI and the news: How it helps, fails, and why that matters

Greenwashing raises red flags with Indonesian consumers

A journey to the dark side of greenwashing

How brands can exploit green certification

Friend or foe? The problem with AI and greenwashing

Fashion greenwashing: A deceptive trend

Washing away greenwashing

Enjoy these stories?